Privacy Policy

Last Updated: January 1, 2025

This Privacy Policy explains how MerchantGreat LLC ("we," "us," "our") collects, uses, and protects your information when you use our website and tools (the "Service").

1. Information We Collect

1.1 Information You Provide

When you use the Finder tool, you provide:

• Business Profile Data: Industry, monthly volume, geography, risk flags (e.g., high dispute risk, recurring billing, etc.)

Important: The Finder tool does NOT require you to create an account or provide personally identifiable information (name, email, etc.). Your inputs are processed in real-time and are NOT stored in our databases.

1.2 Automatically Collected Data

We collect standard web analytics data:

• Usage Data: Pages visited, time on site, clicks, Finder usage patterns
• Device Information: Browser type, operating system, IP address (anonymized)
• Referral Data: Where you came from (e.g., ad campaign, social media link)

We use this data to improve the Service, understand user behavior, and measure marketing effectiveness.

1.3 Third-Party Links

When you click links to external services (e.g., payment processors, MerchantGuard), you leave our site and enter their privacy policies. We are NOT responsible for how they collect or use your data.

2. How We Use Your Information

We use collected information to:

• Operate the Finder Tool: Generate processor recommendations based on your inputs
• Improve the Service: Analyze usage patterns to enhance content and tools
• Measure Marketing: Track referral sources and conversion rates (via UTM parameters)
• Legal Compliance: Respond to legal requests or enforce our Terms of Service

3. Information Sharing

We DO NOT sell your personal information to third parties.

We may share data with:

• Analytics Providers: Services like Google Analytics (anonymized data only)
• Hosting Providers: Vercel, Cloudflare, or similar infrastructure services
• Legal Requirements: If required by law, court order, or to protect our legal rights

4. Data Retention

• Finder Inputs: NOT stored. Your selections are processed in memory and discarded after generating recommendations.
• Analytics Data: Retained for up to 26 months (Google Analytics default)
• Logs: Server logs are retained for 90 days for security and debugging purposes

5. Cookies & Tracking

We use cookies and similar technologies for:

• Analytics: Measuring site performance and user behavior
• Referral Tracking: Identifying traffic sources (UTM parameters)

You can disable cookies in your browser settings, but this may limit functionality. We do NOT use cookies for advertising or cross-site tracking.

6. Security

We implement industry-standard security measures to protect your information:

• HTTPS encryption for all site traffic
• Secure hosting infrastructure (Vercel, Cloudflare)
• Regular security updates and monitoring

However: No system is 100% secure. We cannot guarantee absolute security of transmitted or stored data.

7. Your Rights

Depending on your location, you may have the right to:

• Access: Request a copy of data we hold about you
• Correction: Correct inaccurate information
• Deletion: Request deletion of your data (subject to legal retention requirements)
• Opt-Out: Disable analytics cookies or decline to use the Finder tool

Important: Since we do NOT store Finder inputs, there is no personal profile data to access or delete. Analytics data is anonymized and cannot be tied back to individuals.

8. Children's Privacy

MerchantGreat is NOT intended for children under 18. We do not knowingly collect information from minors. If you believe we have inadvertently collected such data, contact us immediately.

9. International Users

Our Service is hosted in the United States. If you access MerchantGreat from outside the US, your data may be transferred to and processed in the US, which may have different data protection laws than your country.

10. Third-Party Services

When you click links to external services (e.g., payment processors, MerchantGuard), you enter their privacy policies. Key third parties we link to include:

• MerchantGuard: See merchantguard.ai/privacy
• Payment Processors: Each processor has its own privacy policy (we do NOT control their practices)

11. Changes to This Policy

We may update this Privacy Policy at any time. We will post the "Last Updated" date at the top of this page. Continued use of the Service after changes constitutes acceptance of the new policy.

12. Contact Us

If you have questions about this Privacy Policy or data practices, contact us at:

MerchantGreat LLC
1309 Coffeen Avenue STE 1200
Sheridan, Wyoming 82801
Email: privacy@merchantgreat.com